Find Your Niche

For success on the Internet it is crucial find a niche market. Here we will look not only at how to find your niche but also at how to find a niche were you have a good chance of success. Your choice of Website theme is the most critical factor in your Website success!

Because of the size of the Internet there is no point trying to make a Website based on general areas like Software, Fashion, Fitness, Health. There are too many other larger established companies competing in those areas. What we are looking for is to find a niche within, were the competition isn't so stiff, and yet the demand is sufficiently high.

How to Find Your Niche

There a two aspects to finding your niche. The first is to find the area were you have a particular skill, interest, knowledge or aptitude. The second is to decide if the area is too general  (e.g. like fashion) and if so to find a niche within were you can operate successfully

Finding Your Niche Area or Theme

First you need to research and discover the best theme or niche area that correlates with your interests, desires and abilities.

Here you need to make a list of

• Things you enjoy doing e.g. doing crosswords, writing letters etc
• Things you are good at. e.g. using computers, cooking
• Any special skills e.g. you can play piano, program a computer
• Any Topics or skills you would like to know more about. e.g. learn a language

Once you have a list of at least 10 and maximum 50 then create a list and rank the list in order of preference (i.e. prefer doing crosswords to writing letters) .

Researching Your Niche

Measure twice cut once -Old Carpenters saying

Once you have a list of possible niche areas its time to do some research to determine whether or not it stands a good chance of being successful. Remember it takes as much time to build a successful website as an unsuccessful one.